Curious about people.
Passionate about design.

Years of experience designing across a wide range of complex products, including mission-critical systems for the Israel Electric Corporation.

As the boundaries between product management and design dissolve, I thrive at their intersection-defining what to build, aligning scope, and designing how it works. Using AI and rapid prototyping, I dramatically shorten the cycle from early discovery to delivery, giving engineering teams and stakeholders absolute clarity from day one.

I thrive on uncharted blind spots, where the real challenge is hidden beneath the surface.

I value aesthetics, original thinking and innovation.