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Maya Kapel
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PRODUCT & UX LEAD

Hi, I’m Maya Kapel.

Complex systems. Real people. Clear products.

I’m a Product & UX Lead with experience designing mission-critical enterprise systems and helping early-stage startups shape their first products. I work closely with users, clients, and engineers from discovery through delivery.

See my work Let’s talk

A selection of my work

Product · UX · Visual design

How I work

  1. 01

    In-depth user research

    Understand the user experience through conversations, interviews and user testing.

  2. 02

    Requirements from the field

    Translate operational needs into clear requirements, workflows, roles and dependencies.

  3. 03

    Stakeholder Management

    Build shared understanding, clarify expectations and align clients and technical teams around priorities, tradeoffs and decisions.

  4. 04

    Carry decisions into delivery

    Stay with the work through requirements, design and review so intent survives build.